Quality WordPress themes allow you to give a professional touch to your site. One has the option to choose from the 3 column WordPress themes or the more widely used 2-column themes. It completely depends on the functionality aspect. A 3 column gives more space for ads, whereas the 2 column layout gives a bigger blog section.
If you are planning to make a blog with quality WordPress GPL themes, then make sure that the appearance of the blog helps the reader to immediately identify the content. Many people go by the look of the site, and a number of 3 column WordPress themes can help make your blogging process easier. For example, political blogs require to give a newspaper look on a white background. Business sites need to be precise. They are well bordered, simple but must contain all the matter in a very subtle way. Personal blogs go as per the lifestyle and nature of the person e.g. pink, animated and flowery for the optimistic ladies.
There are a number of more technical tricks for achieving maximum WordPress SEO success. Your talented designer will know them, and will put them to good use. Titles can be optimized, links need to checked as well, and image optimization is very important to WordPress SEO. There are ways to limit duplicate content in archives which helps greatly with WordPress SEO.